Originally a functional garment for babies, the onesie has transcended its utilitarian roots to become a symbol of comfort, style and even rebellion in popular culture. From its iconic appearances in films and music videos to its adoption by celebrities as a fashion statement, the onesie has woven itself into the fabric of modern pop culture. This article looks at some classic images of the onesie in film and music, and analyses how these representations have influenced its perception and popularity.
Onesies in Film: Iconic Moments
1. Bridget Jones's Diary (2001)
One of the most memorable scenes of a onesie in film is in Bridget Jones's Diary, where Renée Zellweger's character, Bridget Jones, is seen wearing a comically large blue flannel onesie. This scene epitomises the awkward, relatable charm of Bridget and encapsulates her endearing yet hapless nature. The onesie here is not just a piece of clothing, but a symbol of vulnerability and authenticity, making Bridget an icon for audiences who see a bit of themselves in her character.
2. Where the Wild Things Are (2009)
Spike Jonze's adaptation of the popular children's book "Where the Wild Things Are" features young Max in his wolf romper suit. More than just a costume, it represents Max's wild imagination and his journey into a world where he is both vulnerable and powerful. The onesie in this film underscores themes of childhood, adventure and the line between reality and fantasy, and leaves a lasting impression on viewers.
3. Footloose (1984)
In the iconic dance film Footloose, Kevin Bacon's character Ren McCormack is seen wearing a onesie-like jumpsuit during one of his energetic dance sequences. Although not a traditional onesie, the outfit symbolises freedom and rebellion against conservative social norms. It is emblematic of 80s youth culture and its quest for self-expression through dance and fashion.
Onesies in music videos: A Statement of Style
1. Macklemore & Ryan Lewis - "Thrift Shop" (2012)
Macklemore's "Thrift Shop" music video features the rapper in a variety of outlandish, thrifted outfits, including a zebra print onesie. The video, which celebrates the art of thrifting and unconventional fashion, propelled the onesie into the realm of cool, quirky clothing. The onesie in "Thrift Shop" is a statement of individuality and a rejection of mainstream fashion norms, resonating with a generation that values authenticity and sustainability.
2. Katy Perry - "Roar" (2013)
In Katy Perry's music video for 'Roar', she is briefly seen wearing an animal print onesie that blends seamlessly into the jungle-themed aesthetic. The onesie complements the video's narrative of empowerment and transformation, symbolising Perry's embrace of her inner strength and wild side. This portrayal reinforces the versatility of the onesie and its ability to convey a sense of playful empowerment.
3. Beyoncé - "7/11" (2014)
In Beyoncé's '7/11' music video, the superstar dances around in a casual, sporty onesie, exuding confidence and effortless style. This performance helped cement the onesie as a fashionable yet comfortable choice for the modern woman, combining practicality with high fashion. Beyoncé's influence in this video shows how the onesie can be both relaxed and glamorous.
Celebrity influence: The onesie as a fashion statement
Celebrities have played a key role in turning the onesie into a fashion statement. Celebrities such as Rihanna, Cara Delevingne and even Prince William have all been spotted wearing onesies, each adding their own unique twist to the garment. Rihanna's bold fashion choices, often seen in public and on social media, have included sleek, stylish onesies, elevating the garment's status from casual loungewear to a chic fashion staple. Cara Delevingne, known for her playful and quirky style, has popularised the onesie in social settings, making it a go-to outfit for comfort without sacrificing style.
The cultural impact of the onesie
The onesie's journey from practical garment to pop culture icon reflects wider cultural shifts towards comfort, individuality and self-expression. Its appearances in films and music videos have cemented its place in fashion history, making it a garment that transcends age, gender and social status. The onesie's versatility and ability to convey themes ranging from vulnerability and nostalgia to empowerment and rebellion underline its enduring appeal.
In conclusion, the onesie has become more than just a piece of clothing; it is a symbol deeply embedded in popular culture. Its iconic portrayals in film and music have not only influenced fashion trends, but also reflected and shaped social attitudes towards comfort and individuality. As the onesie continues to evolve, its influence on pop culture remains a testament to its unique blend of practicality and style.